WORK
ACADEMY AIR
WE'VE GOT A GUARANTEE FOR THAT
VIDEO
DIGITAL
RADIO
Letting someone into your home to work on complex systems you don’t fully understand can be, how you say, nerve-wracking. Add to that a busy personal schedule and the specter of a hefty price tag, and a little reassurance can go a long way.
With highly qualified technicians and more guarantees than you can shake an air filter at, Academy Air is ready to put your mind at ease while keeping your house in good working order. Seriously, they have nine guarantees.
This campaign juxtaposes the hectic lifestyle of a homeowner with the calm professionalism of an Academy Air technician to let you know everything from your HVAC to your plumbing and your electric needs will be taken care of.
AN EFFICIENT PRODUCTION
All three concepts were captured in one day of shooting. Extensive location scouting led us to the home of our client, which provided three distinct scenes without any company moves. And yes, that’s a real volcano (model) on her dining room table. On screen performances came from local improv actors who supplied plenty of unscripted takes that found their ways into the final spots.
"THE DARLING TEAM WAS ON IT. THEY NAILED OUR STRATEGY AND BROUGHT CONCEPTS THAT HELPED US STAND OUT FOR ALL THE RIGHT REASONS"
—
MICHELLE MICHELETTI
REGIONAL DIRECTOR OF MARKETING
