WORK
MIN+ ARCHITECTURE
BUILDING FOR AN ARCHITECT
BRANDING
IDENTITY
WEBSITE
Visuals drive every website. For a minimalist, modern architect, the visual approach has to reflect the vision of someone with refined sensibilities and a reputation for functionality in physical spaces.
As part of this assignment, we also created a new visual identity for the firm. It had to be versatile enough to be etched in stone and perched atop a website. Clean lines housed in a solid structure are intended to convey the brand’s approach to architecture.
Once a project is selected, the site conforms around each individual case. Copy is used to call attention to structural components and finishing elements that highlight the intentional design decisions. Because each project takes on its own aesthetic–from a lakefront home to a chain of retail dispensaries–it was important to create an experience to complement specific visuals.
The about section introduces the team and outlines the philosophy behind the work.
"I FINALLY GOT TO PLAY CLIENT, AND I HAVE TO SAY, I ENJOYED IT. DARLING DID A GREAT JOB OF FRAMING MY WORK AND DELIVERING ON OUR BRAND."
—
MEG HOLMES, ARCHITECT
