TALKING ABOUT RESEARCH WE CAN’T TALK ABOUT
Who says research has to be dry? Or that business-to-business advertising has to be straightforward? Not us.
Simply Strategy wanted to increase awareness of their offerings among marketing professionals and product managers. The only problem was they weren’t able to publish case studies (like we are, right now) that contain sensitive client and industry information.
So, we did what any responsible data firm would do: we made up our own data. Well, kind of. We helped Simply Strategy create and release a survey and reported on the results in case study fashion.
Then, we extrapolated–the campaign that is. We isolated specific questions and turned the results into individual video cases to highlight Simply Strategy’s capabilities.
From there, we leveraged LinkedIn and Facebook to target their audience and bring them to a customized landing page for the campaign.
All in all, we are most proud that we have created a case study about a campaign that developed as a way to avoid publishing case studies.