A SPOKESMAN? FOR GUM DISEASE?
We had a hard time finding someone who would agree to becoming the face of gum disease. No one wants to talk about it. Meanwhile, over half of Americans suffer in silence.
So, we built a campaign that addressed this Catch-22 with a reluctant spokesman to help lower the stigma through social media.
HE’S PERSISTENT IN A NON-INVASIVE WAY.
Multiple videos addressed individual reasons to treat gum disease with non-invasive Perio Protect Trays. Each one was shot to mimic the dimensions of a vertical Facebook post and enhance his isolated persona.
HE’S HERE FOR YOU. HE’S ALSO OVER THERE.
We mapped out a messaging strategy designed to follow patients from consideration to appointment. This toolkit was also made for providers to customize and run in their markets.