WORK
UNCAGED ALE
AN APA FOR THE APA
BRANDING
PACKAGING
SOCIAL
POINT-OF-SALE
Beer brings people together. This beer brings people and dogs together.
Brewed in partnership with The Watering Bowl doggy daycare, Schlafly Uncaged Ale raises awareness and funding for the Animal Protective Association of Missouri.
And because Schlafly makes a mean (or in this case, quite benevolent) APA, Uncaged Ale is aptly labeled an APA for the APA.
LAUNCHED ON TAP AND SHARED ACROSS NETWORKS
This new beer was announced online and cross-promoted through each brand’s social channels. Schlafly’s followers met The Watering Bowl’s and everyone poured their love on the APA.
YES, YOU CAN BRING IT HOME
Each can of Uncaged Ale features one of six distinct dog silhouettes to underscore the many needs addressed by the APA. Because they travel in packs of four, you may never take home the same group twice. (But we do encourage you to try.)
THE SALIVATION WILL CONTINUE
The story of this new release is just beginning. We hope you’ll follow along and consider stopping by any of The Watering Bowl’s four locations to purchase a warm and fuzzy-inducing Uncaged Ale t-shirt with all proceeds going directly to the APA.