WORK
THE WATERING BOWL
PLAY HARD
SLEEP WELL
PLAY HARD
SLEEP WELL
BRAND DEVELOPMENT
CAMPAIGN LAUNCH
PAID MEDIA
WEBSITE
Welcome to the cage-free canine community, where dogs get to be
themselves and enjoy a little healthy socialization while they’re at it.
The Watering Bowl is a gathering place. But it’s also a brand that radiates personality everywhere it appears.
THE LUCKY ONES COME TO THE WATERING BOWL
From billboards to phone screens and more t-shirts than fit in our armoires, we aim to bring consistency and vitality to The Watering Bowl. But the biggest proponents of the brand are the people who personify it on a daily basis.
Inclusivity and enthusiasm emanate from the top of the organization through every person who greets and cares for hundreds of dogs each day.
We could talk to you about our audience profile and how it translated to a beautiful brief that inspired a wireframe and led directly into writing and design, but it’s more fun to go for a scroll and check out these dogs living their best lives.
A CAGE-FREE ONLINE EXPERIENCE
THE HANGOVER IS REAL
The earliest TWB customers loved the idea of a full day of play. But
a few of them grew concerned about their dog’s behavior the day after.
“Are they supposed to sleep this much?” “Do I need to call the vet?”
These were real concerns that were actually signs of a great experience. So, rather than attempt to allay concerns after the fact, we decided to lead with the idea of getting two days for the price of one.
We called it “The Hangover Effect.” And of course, we turned it into a social media contest.
The idea is simple. Snap a photo of your passed out pup, and submit it for a chance to win $500 for yourself and $500 for your rescue organization of choice.
Over the years the competition has evolved, adding categories, judges and thousands of engagements. We dare say no other doggy daycare can do this, and we are constantly looking for unique ways to bring The Watering Bowl to its audience.
WHAT ABOUT METRICS?
Fair question we set ourselves up with there. And while we’d never take credit for all the success, we are proud to be part of it. Going from zero locations to four, launching a beer, branding the training program and initiating multiple partnerships have all been highlights.
6.5%
ON-SITE CONVERSION RATE
7 HANGOVER CONTESTS
WITH OVER 1,600 PARTICIPANTS
RANKED #1
IN FOLLOWERS AND SOCIAL INTERACTIONS AMONG COMPETITORS
4 LOCATIONS
10 YEARS
AND COUNTING
