DEEPER EXPERTISE AT THE LAKE

When we launched “Our Commitment Runs Deep,” we knew there were plenty of distinct examples of Lake Regional’s commitment to its patient population. From athletic trainers to a helicopter to a brand new facility built from the ground up to serve Lebanon, residents needed to be made aware of the dedicated resources right in their backyard. 

Six years into the campaign and Lake Regional continues to unlock deeper and deeper levels of commitment. 

Enter: the Mayo Clinic Care Network. Lake Regional was selected to join an elite group of hospitals (27 in the entire world) that provides access to cutting-edge research and world-renowned specialists without patients having to leave their hometown. 

The campaign launched in the summer of 2025 with a press conference and an all-out media blitz. We took over billboards, websites, radio waves and phone screens. A week after launch, website traffic spiked 75%, week over week. 

We’d love to say that we developed our original campaign with the Mayo Clinic news in mind, but maybe it’s even better that we built a campaign that provides a stage to such a massive announcement.