UNSOLICITED THOUGHTS

No one asked us, so we went ahead and asked ourselves.

JOHN PRINE WROTE OUR NAME, KIND OF

What does “Darling” mean? We needed something to reinforce that this was the right name for us. So naturally, we turned to John Prine.

THE REVERSE MULLET EFFECT: CREATIVE IN FRONT, BUSINESS IN THE BACK

If we didn’t believe in the power of creativity, we’d probably have a daily existential crisis on our hands. Yet creativity in a vacuum...

WHO LOVES TIMESHEETS?

Time would be better spent coming up with the next idea or having a ridiculous conversation that leads to the next idea.

DO WE STILL COUNT AS A STARTUP?

On October 2, 2017, we came together as a trio. Since then, we’ve moved once, expanded our office and added five more members to our...

SHIFT + 1

While we may not have it all figured out, here are a few basic pieces we’ve put in place that have helped us stay focused and unified.

IDEAS CAN’T BE QUARANTINED

Clearly, getting through COVID-19 takes creativity both on and off the job. Nowadays, we’re navigating brand launches and campaign developme

ASK US ANYTHING ABOUT GUM DISEASE. OR WORDPRESS.

One of the interesting benefits of working in the advertising industry is the level of expertise we accrue in wide-ranging, nuanced topics.

ASPIRING ADVERTISING CREATIVES: HOW TO LAND YOUR FIRST JOB (IN HANDY LISTICLE FORMAT)

Peter Rodick is an art director by trade and co-founder of a St. Louis creative boutique called Darling Makery. Fourteen years and forty...