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DARLING BRAND MAKERY PARTNERS WITH MIDWEST BANKCENTRE

Cherokee-based Ad Agency Continues Win Streak


June 21, 2022–After a comprehensive search process, Midwest BankCentre selected Darling Brand Makery as their strategic and creative advertising partner. The nine-person startup competed against nearly 20 local firms to secure agency of record responsibilities. This win marks the latest in a string of victories for Darling.


Midwest BankCentre launched its search in early 2022 with the goal of finding a local partner that is also invested in St. Louis. "Midwest BankCentre is a locally owned, locally focused community bank and we believe in supporting other locally owned businesses to help drive growth in our region," says Danielle Bateman Girondo, Executive Vice President of Marketing at Midwest BankCentre. "Darling is a strategic, creatively driven partner that is committed to the region, so it's a natural partnership."”


Bateman Girondo continued, "We were searching for an agency that could help us tell our unique story. Darling was chosen for their ability to help Midwest BankCentre illustrate that it really does matter where you bank."


“We were impressed by the strength of their internal team and look forward to helping them further differentiate themselves,” says Jake Edinger, founder of Darling.


Darling has helped other growing brands tell their stories. Toppers Pizza, a 70-store pizza chain, leans on Darling to separate themselves from the big national players. Darling's “Our Commitment Runs Deep” campaign is building Lake Regional Health System's brand image within the Lake of the Ozarks region. And this year, Darling is also helping the APA Adoption Center celebrate its centennial with the “BOOP! We’re 100” campaign.


“We believe in working with brands we believe in,” says Blake Padberg, partner and account service lead at Darling Makery. “We work closely with regional brands to help strengthen their connections to their surrounding community.”


Known for their creative output, the agency also garnered recognition in the most recent American Advertising Awards Show with 19 Golds, Best of Social Media and overall Best of Show.



Darling Makery is a brief-to-life creative shop, specializing in brand development and campaign launch. We aim to build our own brand through a collaborative working style and a prolific, ideas-first mentality. With practice areas in travel & hospitality, healthcare, finance and animal welfare, we work to make our clients the darlings of their audience.


As professionals and human beings, we value independence, accountability and fulfillment. Darling is committed to diversity of thought that comes from multiple perspectives. We are a fully vaccinated company. Our office on Cherokee Street, in the heart of Antique Row, is surrounded by artists, shopkeepers, musicians, a wide variety of restaurants and most importantly, inspiration.


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