WE QUALIFIED FOR THE OLYMPICS (SORT OF)

Mosby Building Arts is a family-owned, home-remodeling company operating in the St. Louis area. Already known for expert craftsmanship and strategic design, they came to us looking to build even greater brand awareness through a :30 second commercial to run during the Winter Olympics broadcast on KSDK. 

The brief was to join in the celebration of the games. We aren’t selling kitchens or a new three-seasons room. But we are tapping into the spirit of the games where most of us will enjoy them–home. 

While we couldn’t say the “O” word or leverage the multi-colored rings, we could think about what brings us all together once every four years. Namely, the excitement of the events.  

With a six-week timeline, we launched into a winter brainstorm, snowshoes first. Our concepts ranged from simple to, you know, sending a kid down a flight of stairs. (Don’t worry, she was safe. See: helmet.) 

We call it Bedsledding. Early reactions indicate this may become an official event in 2030. 

As simple as the idea was, we had a few considerations to contend with in production. First, we had to find the stairs. Second, we needed safety precautions in place, beyond the bike helmet. Third, we needed the perfect actor for the role. Our production partners at Bruton Stroube provided all three. Plus, they brought a handy-dandy leaf blower for some epic wind-in-the-hair moments to run alongside their overall excellent production value. 

The full campaign includes a 15-second version (record-breaking run?) and a series of banners and social posts to reach the audience on all the screens for fourteen days. 

Needless to say, we’re pumped about the games and at least one commercial surrounding them. And in no way, are we encouraging you to participate in the Bedsledding event in your own home. But if you do, please share the video with us. And check out Mosby. They do great work.