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OUR CREATIVE ANNUAL REPORT

Writer's picture: Jake EdingerJake Edinger

Darling 2024 ADDY entries


No charts or earnings numbers here (unless they’re part of the concept). This is just a quick overview of some of the work we produced over the last year that we deemed worthy of consideration for the American Advertising Awards. 


Do awards matter? Why share these with our clients? 


Well, we happen to believe that awards are indicators of effective work. If you see advertising that moves you to chuckle or think or feel, chances are that advertising also moves the needle. And we aren’t alone. There’s a whole book about the correlation between creativity and commercial success. Here’s a handy link to The Case For Creativity: Three Decades of Evidence of the Link Between Imaginative Marketing and Commercial Success if you’re interested.


And we hope you are. The case studies in that book are ripe for use in your next internal presentation. And we think the work we produced over the last year may be as well. We’re happy to whip up some slides if you’re interested. 


Which brings us to why we share this “Creative Annual Report” with our clients. There are two reasons. First and foremost, we want to thank you for allowing us to work on your brand and bring our thinking to you and your team. It’s an honor, and the work we create would not only be impossible without you, but your collaboration also makes it sharper. 


The second reason we share this with our clients is unabashedly business related. 


We may have helped you launch a website. Or maybe we developed a new brand identity together. But you may not realize we also create and implement multimedia campaigns. As you’ll see, we have abundant experience in animal welfare, human healthcare, quick-serve restaurants (QSR), telecom and more. 


So that’s pretty much it. We’re proud of our work. We thank you for it. And we happen to believe in its efficacy. Please enjoy the work we produced in 2024, and share as you see fit. 



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