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THOUGHTS

THOUGHTS
UNSOLICITED THOUGHTS
No one asked us, so we went ahead and asked ourselves.
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WE REMEMBER
We’re honored to help create a new identity and launch a custom online experience for Flags of Valor.

Jake Edinger
May 27, 20212 min read


YOU GOT YOUR SOCCER IN MY FOOTIE: WHY I DON’T WRITE AMERICAN ENGLISH
As a British copywriter working in the American Midwest, there’s one question I am regularly asked: how do you write American English,...

Tim Glebocki
May 14, 20212 min read


A WRITER WITH RANGE
We’re looking for a craftsperson with 3+ years of experience who can articulate great ideas across media and industries.

Jake Edinger
Feb 23, 20212 min read


LAKE REGIONAL PUTS DOWN ROOTS IN LEBANON
We’ve been showing how their commitment runs deep since launching our latest campaign on behalf of Lake Regional. In 2020, they made the...

Jake Edinger
Feb 20, 20211 min read


DARLING BRAND MAKERY INVESTS IN CHEROKEE LOCATION
Creative Agency Purchases Building Among Antique Shops St. Louis, MO, February 5—While Fortune 500 companies from Centene to REI are...

Jake Edinger
Feb 5, 20213 min read


PUTTING A BIRD ON 2020
Dissecting everyone's least favorite Christmas carol to somehow sell pizza.

Ryan Walker
Dec 23, 20203 min read


BRANDS WE BELIEVE IN
At Darling we say, “we believe in working with brands we believe in.” It’s one of the main reasons I was drawn to the team. One day we’re...

Angela Neumeister
Nov 10, 20204 min read


TOURISM IN THE TIME OF CAUTION
When I first started writing ads, I turned to a book called Hey Whipple, Squeeze This, the copywriter’s equivalent of a self-help tome....

Ryan Walker
Nov 2, 20202 min read


DO WE STILL COUNT AS A STARTUP?
On October 2, 2017, we came together as a trio. Since then, we’ve moved once, expanded our office and added five more members to our...

Jake Edinger
Oct 5, 20203 min read


PUSHING BEYOND PIXELS
We are seeking a Digital Designer with a strong portfolio and 2-4 years of experience in front-end development.

Peter Rodick
Sep 4, 20202 min read


TOPPERS ANOINTS CHIEF PIZZA OFFICER
Toppers Pizza creates new role to confront important topics like corporate restructuring, ingredient integrity, BDSM, copyright infringement

Jake Edinger
Jul 21, 20202 min read


HOLDING DOWN THE SECOND FRIDGE
A new campaign to help Stag Beer address COVID buying habits while maintaining safety during filming and editing.

Jake Edinger
Jul 6, 20202 min read


SHIFT + 1
While we may not have it all figured out, here are a few basic pieces we’ve put in place that have helped us stay focused and unified.

Jake Edinger
May 6, 20203 min read


IDEAS CAN’T BE QUARANTINED
Clearly, getting through COVID-19 takes creativity both on and off the job. Nowadays, we’re navigating brand launches and campaign developme

Angela Neumeister
Apr 23, 20203 min read


ARE WE DOING THIS RIGHT?
Coronavirus pandemic wasn’t in our plan. And it’s safe to say we’re not alone, both among clients and our agency colleagues.

Harris Hunter
Mar 20, 20203 min read


PIVOTING TO PIZZA
As part of our onboarding and discovery process for Toppers Pizza of Whitewater, Wisconsin we conned—nay, we convinced—them into letting us

Jake Edinger
Feb 5, 20201 min read


A WRITER WITH ENTREPRENEURIAL HEART
We would like to add a team member with 3 years of agency experience who can think on their feet and execute on deadlines. Long form, short

Jake Edinger
Jan 2, 20202 min read


DESTINATION DINING AMONGST NEIGHBORS
One of the pleasures of our business is staying locked into the bustling restaurant scene in STL. It seems like every day there’s a new...
Blake Padberg
Sep 20, 20192 min read


AN ACCOUNT MANAGER IN CREATIVE’S CLOTHING
Darling is hiring an account manager with 1-3 years of experience. This is a chance to learn about the industry and your own personal streng
Blake Padberg
Aug 21, 20192 min read


ASK US ANYTHING ABOUT GUM DISEASE. OR WORDPRESS.
One of the interesting benefits of working in the advertising industry is the level of expertise we accrue in wide-ranging, nuanced topics.

Peter Rodick
May 23, 20192 min read
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