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THOUGHTS

THOUGHTS
UNSOLICITED THOUGHTS
No one asked us, so we went ahead and asked ourselves.
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BRANDS WE BELIEVE IN
At Darling we say, “we believe in working with brands we believe in.” It’s one of the main reasons I was drawn to the team. One day we’re...

Angela Neumeister
Nov 10, 20204 min read


TOURISM IN THE TIME OF CAUTION
When I first started writing ads, I turned to a book called Hey Whipple, Squeeze This, the copywriter’s equivalent of a self-help tome....

Ryan Walker
Nov 2, 20202 min read


DO WE STILL COUNT AS A STARTUP?
On October 2, 2017, we came together as a trio. Since then, we’ve moved once, expanded our office and added five more members to our...

Jake Edinger
Oct 5, 20203 min read


PUSHING BEYOND PIXELS
We are seeking a Digital Designer with a strong portfolio and 2-4 years of experience in front-end development.

Peter Rodick
Sep 4, 20202 min read


TOPPERS ANOINTS CHIEF PIZZA OFFICER
Toppers Pizza creates new role to confront important topics like corporate restructuring, ingredient integrity, BDSM, copyright infringement

Jake Edinger
Jul 21, 20202 min read


HOLDING DOWN THE SECOND FRIDGE
A new campaign to help Stag Beer address COVID buying habits while maintaining safety during filming and editing.

Jake Edinger
Jul 6, 20202 min read


SHIFT + 1
While we may not have it all figured out, here are a few basic pieces we’ve put in place that have helped us stay focused and unified.

Jake Edinger
May 6, 20203 min read


IDEAS CAN’T BE QUARANTINED
Clearly, getting through COVID-19 takes creativity both on and off the job. Nowadays, we’re navigating brand launches and campaign developme

Angela Neumeister
Apr 23, 20203 min read


ARE WE DOING THIS RIGHT?
Coronavirus pandemic wasn’t in our plan. And it’s safe to say we’re not alone, both among clients and our agency colleagues.

Harris Hunter
Mar 20, 20203 min read


PIVOTING TO PIZZA
As part of our onboarding and discovery process for Toppers Pizza of Whitewater, Wisconsin we conned—nay, we convinced—them into letting us

Jake Edinger
Feb 5, 20201 min read


A WRITER WITH ENTREPRENEURIAL HEART
We would like to add a team member with 3 years of agency experience who can think on their feet and execute on deadlines. Long form, short

Jake Edinger
Jan 2, 20202 min read


DESTINATION DINING AMONGST NEIGHBORS
One of the pleasures of our business is staying locked into the bustling restaurant scene in STL. It seems like every day there’s a new...
Blake Padberg
Sep 20, 20192 min read


AN ACCOUNT MANAGER IN CREATIVE’S CLOTHING
Darling is hiring an account manager with 1-3 years of experience. This is a chance to learn about the industry and your own personal streng
Blake Padberg
Aug 21, 20192 min read


ASK US ANYTHING ABOUT GUM DISEASE. OR WORDPRESS.
One of the interesting benefits of working in the advertising industry is the level of expertise we accrue in wide-ranging, nuanced topics.

Peter Rodick
May 23, 20192 min read


THE RETURN OF THE RETURN
Lewis & Clark came. They saw. And they decided to stick around. After a journey that brought them back from the Pacific Northwest to the...
Blake Padberg
May 16, 20192 min read


THE BEST PORTFOLIOS ARE UNFINISHED
Summer 2019 Writer Intern // This position has been filled, but we are always excited to meet talented individuals. So, by all means,...

Jake Edinger
Apr 26, 20191 min read


ASPIRING ADVERTISING CREATIVES: HOW TO LAND YOUR FIRST JOB (IN HANDY LISTICLE FORMAT)
Peter Rodick is an art director by trade and co-founder of a St. Louis creative boutique called Darling Makery. Fourteen years and forty...

Peter Rodick
Jul 13, 20188 min read


REBRANDING DOGS
Dogs are almost universally loved. In fact, the only being that is more universally loved than a dog is probably a puppy. And that’s kind...

Jake Edinger
Mar 21, 20181 min read


PROBABLY NOT A SUPER BOWL SPOT
No one loves the moments in between Super Bowl action more than I do. The ideas are big, bold and built to stir conversation. (And if...

Jake Edinger
Feb 1, 20182 min read


YEAH, BUT WHAT'S YOUR THING?
Being a startup means stepping away from one club and joining another. Go to any shared office space, and the people who broke away to...

Jake Edinger
Nov 3, 20175 min read
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